Art direction for Placement Perfumes, an independent perfume studio from Singapore. Creation of the logo and global identity, brand photography and web design.
Bye 2020, Hi 2021!!
We’re back this year with a new calendar, in retrospect of 2020. We made the decision to attribute a famous painting from the Classical period to each month, because of how these art works dramatize the content. “Bye 2020, Hi 2021!!” was a way for us to close the wound of this painful year. We had a little more fun this time by printing our calendar on three different materials: one was printed on a solid white paper background, another on a Rhodoid clear sheet, and for the last one, we created an alternative version of the design that we printed on white organic cotton t-shirts.
Poster and t-shirt design
Collab with Laura Dalex
Film Photography by Paul Perrault
This is the art direction I created for my graphic design studio. I wanted to show my personal aesthetic through a simple and clean design. It includes a stationery set with letterhead and envelope, business cards, quote and invoice templates, as well as my personal resumé.
United we Stand, Divided we Fall
“United we stand, divided we fall”. One of America’s favorite mottos. It brings to light a fundamental value cherished by the United States: Unity. However, in my eyes this sentence illustrates perfectly the fragile political climate the country has been living in since its foundation. Through this project, I wanted to expose division and racism, driven by white supremacy, a matter that has rocked the country since its birth. I wanted to illustrate this failed melting pot through a personal editorial book, comprising of historical photographs of fourteen major American riots and marches for Equality, from the 1950s to today.
Custom recipe book comprising of signature American recipes, but also international cuisine. Inspired by “The Silver Palate Cookbook”. The cover was handmade with Liberty London fabric.
Sharp Type article ︎︎︎
The year 2019 was not an easy year in France, as it was marked with numerous political, environmental and social events. To start a fresh new year and enter 2020 by taking a step back, we created our own 2020 calendar with marking news of 2019. Obviously, this work was thought ahead of the year 2020 which turned out to be an even more catastrophic one.
Collab with Laura Dalex
Zemora’s Voodoo Village
Zemora’s Voodoo Village is a fictionnal festival that takes place in New Orleans, Louisiana. The theme centers around Voodoo, a set of spiritual beliefs and practices developed from the traditions of the African diaspora in Louisiana. The festival takes place at night, and the communication around it is only visible at night as well.
Photo credit: James Shaw
Memory of a Fantasy -
Interviewing Wes Anderson
In “Moonrise Kingdom” (2012), pre-teen Suzy and Sam, run away together from their respective homes, on their fictional island of New Penzance. To create this book, I gathered three interviews of director Wes Anderson, and integrated different graphic elements of the film: from the Gingham cloth to the typeface created for the poster, or the watermark from Suzy’s stationery, I created a unique editorial book that captures the movie’s 1960s feel that Anderson characterizes as the “Memory of a Fantasy”.
Académie de Billard Clichy-Montmartre
The Académie de Billard - Clichy Montmartre in Paris temporarily closed its doors in July 2018. This project showcases how I envision the new brand identity of this legendary place, an old Parisian “bouillon”. To enhance this project graphically, I integrated photographies by Benoît Rajau, who captures that old Paris atmosphere in his 1990s work.
Zabaar is a new fictional media that talks about different current topics and the protection of the environment. It encourages people to raise awareness on the impact of the fashion industry on our planet, by featuring environmentally committed content, emerging artists, while keeping a positive and humourous note.
One Nation, Seven Sins
In 2009, the geography department at Kansas State University decided to take a look at the Seven Deadly Sins in relation to the United States. I decided to recreate these data maps with a new take on the subject, developing an art direction inspired by Hieronymus Bosch's biblical work, and historic geography maps.
Visual identity of the new fictional publishing house
“A-Standard”, that puts into light historic publications. Implementation on "The Decameron": a 14th-century collection of novellas containing one hundred and one tales by Giovanni Boccaccio.
BLÜU is a fictional skin care brand that puts water in the heart of its products. With high quality and carefully selected ingredients of natural origin, made for women and men, with not only packagings made from recycled materials, but that are also reusable, it answers today’s society’s demands.
Design of a fictional limited edition on the theme of Paris for the underwear brand DIM. The collection offers a boxer brief for each arrondissement, along with matching thermo patches.